Hi, I'm Jai, the illustrator and designer behind jotadejai, based in Spain. I believe the most interesting stories are often hidden in everyday life. A familiar gesture, an awkward silence, an unexpected expression or one of those small moments that feels strangely universal. Those are the moments that inspire my work.
Through expressive characters, thoughtful compositions and subtle humour, I transform everyday experiences into illustrations with a touch of fantasy. I enjoy creating images that reveal the quiet poetry, humour and emotion hidden in daily life, inviting people to pause, smile and recognise a little of themselves.
Working across editorial illustration and art licensing, I develop artwork that lives beyond the page, adapting naturally across products, publications and creative collaborations. Over the years I've built long-term relationships with brands, bringing that same approach to every collaboration. My goal is to create artwork that people don't simply look at, but choose to live with.
You can follow my latest work and personal projects on @jotadejai
Selected Clients & Collaborations
H&M Home · Maisons du Monde · Walmart · United Nations · BIG · Apartment Therapy · Temple & Webster · Paper Collective · Photocircle · Finnish Design Shop · Happywall · Kraess · Leroy Merlin · Natural Parent.